PR measurement training
Stop guessing. Start proving. Defend & grow your PR budget. A hands-on workshop combining modern PR measurement frameworks with AI search visibility metrics. Led by Steph Bridgeman & Rik Turner, two specialists with 40+ years of combined experience.
Let's chatPR teams create enormous value. But when budget decisions land, you're often scrambling to prove it.
This workshop gives you the framework, metrics and storytelling skills to prove PR's value in the AI era.
who are tired of defending their existence every budget cycle and want a measurement approach that actually resonates with the C-suite.
who want to protect retainers, improve client reporting, and differentiate their measurement offer from competitors.
who want a financial value metric for PR to directly compare efficiency with other channels and show how PR impacts business outcomes, not just vanity metrics.
The AMEC Integrated Evaluation Framework (the global standard for PR measurement) forms the foundation. You'll learn how to build evaluation frameworks that connect outputs to outcomes to business impact.
Includes practical examples of AI-driven measurement tools, ideal for teams looking to integrate AI-powered techniques into their reporting workflow.
AI is changing how brands are discovered. You'll learn to measure your presence in AI responses, track citations, sentiment and narrative accuracy, and prove the value PR creates in training AI models.
Includes practical examples of AI visibility tools, ideal for teams looking to understand and influence their brands' findability and credibility in AI answers.
Founder, Experienced Media Analysts
AMEC board member since 2021 with 25+ years of media insight experience. Steph co-created AMEC's Foundation Course in Measurement and Evaluation, helping nearly 2,000 industry professionals upskill. She's supported 50+ medal-winning AMEC award entries since 2019, including gold winners and a Grand Prix.
Her measurement audits, evaluation frameworks and training workshops have helped PR agencies and in-house teams across the UK get maximum value from their data.
Founder, PR for AI
AI visibility and PR measurement specialist with 16+ years in SEO and digital PR. Rik has helped major UK brands prove PR's impact on search visibility and AI discovery. He's supported agencies in winning pitches, trained in-house teams to improve PR's search impact, and helped grow client retainers by proving the financial value of PR.
He now focuses exclusively on helping PR & comms teams earn visibility and credibility in AI search, measure impact and communicate their value to senior stakeholders.
Delivered after the workshop:
Best for: Teams who want immersive, hands-on learning with interactive exercises.
Duration: Half-day workshop
Best for: Distributed teams or those who prefer shorter, focused sessions.
Duration: 3–4 sessions over 2–4 days
Can be expanded depending on team size and specific needs. Get in touch to discuss.
We recommend that workshops have between 4 and 16 participants to allow for questions and ensure a consistent level of learning. However, we can also facilitate larger groups on request. We have experience of training teams of 50+.
Yes! After we have an intro call, workshops are then tailored to your bespoke needs using live client examples so you get hands-on experience and immediately actionable outcomes.
Yes. We also offer bespoke consultancy to help cement the learnings and support implementation.
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