What is AI Visibility and why does it matter for PR?

AI visibility refers to how often and prominently your brand or clients are referenced in responses generated by large language models (LLMs) like ChatGPT, Gemini, or Claude. As more audiences rely on AI for answers, ensuring your clients are cited in those responses becomes a strategic advantage - boosting brand authority, reach, and discoverability.

How can PR and brand content be optimised for AI-generated responses?

To optimise for AI inclusion, PR and brand content can be:

• Highly authoritative and trustworthy (cited by reputable sources)

• Structured with clear metadata and schema markup

• Aligned with common user queries

• Published in formats and on platforms LLMs are likely to index or retrieve

We train PR agencies on exactly how to craft and distribute this kind of content.

What is LLM Optimisation (LLMO), and how does it differ from traditional SEO?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

How does this PR for AI search fit within our existing PR offerings?

PR for AI services are designed to enhance, not replace, your current offerings. We help your agency:

• Add strategic value to digital PR campaigns

• Strengthen pitch impact with measurable AI visibility goals

• Win and retain clients by showing future-ready thinking