About PR for AI
Hey! I’m Rik. I founded PR for AI to help the PR industry get a much bigger share of marketing budgets.
Why?
Generative AI has changed the rules of journalism and brand discovery. Public Relations is the most impactful way to train AI and influence your audience.
Since 2010, I’ve developed SEO strategies with a digital PR focus for the UK’s biggest brands.
The quantifiable success of my SEO work has generated my clients millions of pounds in additional revenue…. but I have a confession to make.
While I help set the strategy and optimise campaigns, it is often the PR team that deserves most of the credit for achieving the SEO results!
In the age of AI search, this is more true than ever.
So, I’m helping PR agencies & in-house teams improve their campaign’s effectiveness and start claiming the additional impact they’re making on search results.
WORKING WITH PR AGENCIES & IN-HOUSE TEAMS
M&S
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Splendid Comms
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giffgaff
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Performance Comms
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Hotjar
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Red Consultancy
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Propellernet
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M&S • Splendid Comms • giffgaff • Performance Comms • Hotjar • Red Consultancy • Propellernet •
I collaborate with PR agencies, branding agencies and in-house teams looking to build their first AI search offering — or refine what they’ve started.
Mostly I work behind the scenes, helping agencies pitch and deliver AI visibility & SEO strategies. But if you're a brand looking for direct support, you're still very welcome here — just get in touch.
Agency example: I successfully increased an agency's biggest client retainer from £20K to £100k per month for digital PR services - by showcasing the impact of digital PR on SEO results and creating the business case for more investment.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!