About PR for AI
Hey! I’m Rik. I founded PR for AI to help the PR industry get a much bigger share of marketing budgets.
Why?
Generative AI has changed the rules of journalism and brand discovery. Public Relations is the most impactful way to train AI and influence your audience.
Since 2010, I’ve developed SEO strategies with a digital PR focus for the UK’s biggest brands.
The quantifiable success of my SEO work has generated my clients millions of pounds in additional revenue…. but I have a confession to make.
While I help set the strategy and optimise campaigns, it is often the PR team that deserves most of the credit for achieving the SEO results!
In the age of AI search, this is more true than ever.
So, I’m helping PR agencies & in-house teams improve their campaign’s effectiveness and start claiming the additional impact they’re making on search results.
WORKING WITH PR AGENCIES & IN-HOUSE TEAMS
M&S
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Splendid Comms
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giffgaff
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Red Consultancy
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LEOPRD
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Performance Comms
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Aspire PR
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Propellernet
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M&S • Splendid Comms • giffgaff • Red Consultancy • LEOPRD • Performance Comms • Aspire PR • Propellernet •
AI SEO Training & Consultancy for PR teams
We collaborate with PR agencies, branding agencies and in-house teams looking to build their first AI search offering — or refine what they’ve started.
We can work behind the scenes or be client-facing, helping agencies pitch and deliver AI visibility & SEO strategies.
If you're a brand looking for direct support, you're also very welcome here — just get in touch.
Meet Rik & Hannah
We’ve worked together for over 12 years and bring together AI SEO technical expertise with PR industry innovation.
Together we successfully increased our previous agency's biggest client retainer to £100k per month for digital PR services with SEO impact.
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For 15 years, Rik Turner has been at the forefront of where PR meets search – long before AI made it popular. He's built his career on understanding how search engines think and how PR can influence them.
Rik's unique approach combines analytical rigor with creative PR strategy. He's worked with household names like M&S and giffgaff, and partnered with top-tier agencies including Red Consultancy, Splendid Comms, and Performance Comms to deliver campaigns that don't just generate coverage – they generate findability.
When ChatGPT and AI Overviews emerged, Rik saw this as an exciting evolution of search. He founded PR for AI to help agencies and in-house teams train AI models to positively mention their brands.
Today, Rik partners with the best freelance PRs, marketers, and creators to deliver his unique PR for AI methodology. When he's not strategizing campaigns, you'll find him behind the decks spinning drum & bass or disco – because great PR, like great music, is all about reading the room and empathy.
Rik has mathematics degree from Sussex University, Google Squared Level 7 qualification in Digital Marketing & is certified in Empathic Leadership.
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Hannah’s experience includes heading up PR and marketing at CoverageBook - a PR tool which counts 13,000+ users, from global brands to one man bands, and AnswerThePublic, which provides search listening insights for the creative, public relations SEO, paid media, customer research and content marketing sectors.
She was responsible for building integrated marketing campaigns from ideation to measurement. Her overall objective was to drive lead generation and convert free trials to paid users, and collaborated with cross functional teams including sales, product, customer success and design. She also managed relationships with industry influencers, agencies and suppliers.
Hannah quickly climbed to PR Director level at digital marketing agency Propellernet, managing a team of 10. Specialising in fashion, luxury, lifestyle and travel, she worked with international brands including Marks & Spencer, Waitrose, Westfield Shopping Centres, GANT, L.K.Bennett, Long Tall Sally, PourMoi, nPower, TrustedHousesitters, Kuoni, Forest Holidays, Bathrooms.com and Yell.com. The performance of the campaigns she managed resulted in millions of pounds in additional revenue for clients, and in one instance secured a 500% retainer increase for the agency's largest client.
At Pegasus (now Inizio Evoke), Hannah lead campaigns for leading clients across the pharma, OTC health and beauty sectors including Bayer, Metacam, Goldshield, Thornton & Ross, Phonak, Prestige and The Vitality Show. She was involved in both on and offline projects which received national awards for their success.
Hannah has a degree in Multimedia Journalism from Bournemouth University, and is a fitness enthusiast, podcast fan, art collector, traveller, disco dancer and lover of Asian foods.
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Our partners include cutting-edge PR tech and the best digital PR freelancers in the UK. Big up to:
Contact Us
Interested in working together? Fill out this form and we will be in touch shortly to schedule a call. Chat soon!