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PR measurement training:

Proving value in the AI era

Stop guessing. Start proving. Defend & grow your PR budget.

A hands-on workshop combining modern PR measurement frameworks with AI search visibility metrics.

Led by Steph Bridgeman & Rik Turner - two specialists with 40+ years of combined experience.

Let's chat

The Problem

PR teams create enormous value. But when budget decisions land, you're often scrambling to prove it.

  • Senior stakeholders want business outcomes, not coverage volumes

  • AVE is dead, but what replaces it?

  • AI search is changing how brands are discovered, and most measurement frameworks haven't caught up

  • Your competitors are winning budget battles with better reporting narratives

This workshop gives you the framework, metrics and storytelling skills to prove PR's value in the AI era.

Who this is for

  • PR & Comms Teams

    who are tired of defending their existence every budget cycle and want a measurement approach that actually resonates with the C-suite.

  • Agency Teams

    who want to protect retainers, improve client reporting, and differentiate their measurement offer from competitors.

  • Marketing Leads

    who want a financial value metric for PR to directly compare efficiency with other channels and show how PR impacts business outcomes, not just vanity metrics.

👋 Sound like your team? Book a quick call to see if this workshop is the right fit.

Let's chat

What makes this different

  • Modern PR Measurement

    The AMEC Integrated Evaluation Framework (the global standard for PR measurement) forms the foundation. You'll learn how to build evaluation frameworks that connect outputs to outcomes to business impact.

    Includes practical examples of AI-driven measurement tools - ideal for teams looking to integrate AI-powered techniques into their reporting workflow.

  • AI Search Visibility

    AI is changing how brands are discovered. You'll learn to measure your presence in AI responses, track citations, sentiment and narrative accuracy, and prove the value PR creates in training AI models.

    Includes practical examples of AI visibility tools - ideal for teams looking to understand and influence their brands’ findability and credibility in AI answers.

Your Facilitators

Photo of Steph Bridgeman, with long hair, wearing a blue blazer over a striped shirt, standing outdoors with a wooden fence and greenery in the background.

Steph Bridgeman

Founder, Experienced Media Analysts

AMEC board member since 2021 with 25+ years of media insight experience.

Steph co-created AMEC's Foundation Course in Measurement and Evaluation, helping nearly 2,000 industry professionals upskill. She's supported 50+ medal-winning AMEC award entries since 2019, including gold winners and a Grand Prix.

Her measurement audits, evaluation frameworks and training workshops have helped PR agencies and in-house teams across the UK get maximum value from their data.

experiencedmediaanalysts.com

Photo of Rik Turner. A man with curly blond hair, a moustache, smiling, wearing a white t-shirt, standing against a plain light-coloured background. 
Founder, PR for AI

Rik Turner

AI visibility and PR measurement specialist with 15+ years in SEO and digital PR.

Rik has helped major UK brands prove PR's impact on search visibility and AI discovery. He's supported agencies in winning pitches, trained in-house teams to improve PR's search impact, and helped grow client retainers by proving the financial value of PR.

He now focuses exclusively on helping PR & comms teams earn visibility and credibility in AI search, measure impact and communicate their value to senior stakeholders.

prforai.co.uk

What You'll Learn

  • What "good measurement" looks like - and what to stop doing (goodbye, AVE)

  • The AMEC Framework in practice - how to build evaluation frameworks that connect activities to business impact

  • Brand awareness & search demand - spotting trends and connecting them to comms

  • Comparing PR performance - by campaign, region, product or time period

  • Search performance metrics - what SEO data can (and can't) prove for PR

  • AI visibility measurement - presence, citations, sentiment and narrative accuracy in AI responses

  • AI-driven measurement tools - practical examples of tools and techniques to integrate into your workflow

  • Financial value estimation - CPM (cost per mille) and other approaches to quantify PR value

  • Stakeholder storytelling - how to present data that gets buy-in from senior leaders

What You'll Walk Away With

Delivered after the workshop:

  1. Workshop recording + slides - for team members who couldn't attend and future reference

  2. Measurement framework template - customised to your objectives

  3. AMEC evaluation framework starter - to structure your reporting

  4. AI visibility tracking guide - how to monitor brand presence in AI responses

  5. AI measurement tools overview - practical recommendations for integrating AI-powered tools into your reporting

  6. Exec-friendly reporting template - a narrative structure that resonates with senior stakeholders

  7. Suggested KPI set - tailored to your specific business objectives

Training Format

  • In-Person

    Best for: Teams who want immersive, hands-on learning with interactive exercises

    Duration: Half-day workshop

  • Remote

    Best for: Distributed teams or those who prefer shorter, focused sessions

    Duration: 3–4 sessions over 2–4 days

Investment

From £3k (up to 16 people)

Can be expanded depending on team size and specific needs. Get in touch to discuss.

Pre-Workshop Preparation

Before we start, we'll ask you to share:

  • Your current PR measurement challenges

  • 1–2 examples of recent PR/content campaigns

  • Current reporting approach + top business goals

  • Optional: GA4/GSC access or headline exports

This ensures the workshop is bespoke and immediately actionable for your team.

Ready to Prove Your Value?

🗓️ Book a call to discuss your team's measurement challenges and see if this workshop is right for you.

Let's chat

 FAQs

  • We recommend that workshops have between 4 and 16 participants to allow for questions and ensure a consistent level of learning.

    However, we can also facilitate larger groups on request. We have experience of training teams of 50+.

  • Yes! After we have an intro call, workshops are then tailored to your bespoke needs using live client examples so you get hands-on experience and immediately actionable outcomes.

  • Yes. We also offer bespoke consultancy to help cement the learnings and support implementation.

  • Contact us using the form below and we’ll get in touch to schedule a call.

Contact Us

Interested in working together? Fill out this form and we will be in touch shortly to schedule a call. Chat soon!